Sachin Walls
Hartsfield-Jackson Atlanta International Airport, also known as ATL, is one of the world's busiest airports, serving over 100 million passengers annually. In 2023, CLEAR, a technology company, expanded its expedited identity verification service to the international terminal at ATL. This service, called CLEAR Plus, allows passengers to enter dedicated security checkpoint lanes using biometric data. The move to the lower level of the terminal was aimed at reducing congestion and enhancing efficiency.
| Characteristics | Values |
|---|---|
| CLEAR's identity verification service at Atlanta Airport | Available at the international terminal and domestic terminal |
| CLEAR Plus membership | Less than $17 per month when billed annually; discounts for Delta Air Lines, United Airlines, Alaska Airlines, American Express, active military personnel, veterans, and government officials |
| CLEAR's standard line | Located at the lower level of the terminal to reduce congestion |
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What You'll Learn
CLEAR Plus membership and expedited lanes
Hartsfield-Jackson Atlanta International Airport, also known as ATL, is one of the world's busiest airports, serving millions of passengers annually. In 2023, CLEAR, a technology company known for its expedited security platform, announced its move to the airport's lower level to alleviate significant congestion issues.
CLEAR Plus is a paid membership service that offers expedited security screening at airports. Members can verify their identity using biometric data, such as eye scans or fingerprints, to quickly pass through dedicated CLEAR lanes at TSA checkpoints. This service is available at over 100 airports nationwide, including Atlanta Hartsfield-Jackson International Airport (ATL).
The CLEAR Plus membership costs \$199 annually and provides access to faster security screening for members and their families. Members can add up to three family members or friends to their account for an additional \$119 per person per year. Children under 18 can join the primary member in the CLEAR lane for free.
In addition to expedited security, CLEAR Plus members enjoy exclusive travel perks, such as expedited passport services and easier luggage shipment. The membership also includes access to CLEAR's identity verification platform at stadiums, arenas, and other locations, making experiences safer and more convenient.
CLEAR's expansion at Atlanta Airport has been well-received, with CEO Caryn Seidman Becker expressing excitement about bringing a "streamlined travel experience" to Atlanta's travellers. The move to the international terminal has created new jobs and is expected to positively impact the local economy.
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Biometric identity verification
Hartsfield-Jackson Atlanta International Airport, popularly known as ATL, is one of the world's busiest airports, serving millions of passengers annually. To streamline the flow of passengers and reduce congestion, ATL has adopted CLEAR's expedited identity verification service, which uses biometric data for rapid identity confirmation.
CLEAR's biometric identity verification technology enables members to quickly verify their identity using eye scans or fingerprints, eliminating traditional ID checkpoints. CLEAR Plus members, who pay an annual fee of less than $17 per month, can access expedited security lanes and are guided through security by CLEAR Ambassadors. The service is available at both the international and domestic terminals, offering a faster, more predictable, and secure journey for Atlanta passengers.
The expansion of CLEAR's service at ATL is expected to create 30 new jobs, increasing CLEAR's local workforce at the airport to over 135 positions. This growth is projected to boost the company's annual economic impact in the Atlanta metro area to more than $14 million.
In addition to CLEAR's biometric identity verification, the Transportation Security Administration (TSA) is also exploring the use of biometric technology to enhance security and improve the passenger experience. TSA is evaluating solutions based on rigorous scientific study and analysis, including facial matching, digital identity, and facial identification technologies. These technologies have the potential to automate manual ID verification procedures, improving efficiency and streamlining travel.
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Congestion issues at ATL
Hartsfield-Jackson Atlanta International Airport, popularly known as ATL, is one of the world's busiest airports, serving millions of passengers annually. ATL has long struggled with congestion issues, particularly in the standard security line areas, where passengers often experience long waiting times. This has resulted in delays and frustrations for passengers, as well as operational inefficiencies and financial strains for airlines.
One of the main causes of congestion at ATL is the high volume of traffic, including curbside drop-offs and pickups by friends and family, commercial shuttles, rideshare services like Uber and Lyft, and other vehicles, all competing for limited space outside the busy terminals. The parking deck construction has further exacerbated this issue, reducing the number of available parking spaces and requiring detours and relocations of reserve parking and off-airport parking pickups.
In addition, ATL has also faced congestion due to ongoing construction projects within the airport itself. In 2017, the airport began construction of massive canopies outside the terminals, requiring temporary road closures and disrupting traffic flow. The airport advised travelers to arrive even earlier than usual, with domestic travelers arriving 2.5 hours before departure and international travelers arriving 3 hours in advance.
To address the congestion issues, ATL has implemented several measures. In 2023, Clear, a technology company known for its expedited security platform, relocated its standard line to the lower level of the terminal. This strategic move aimed to mitigate congestion and enhance efficiency by streamlining the flow of passengers through the security area. While it is too soon to quantify the long-term impacts, early indications suggest that this innovation may significantly improve the travel experience at ATL.
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TSA PreCheck Enrollment Center
Hartsfield-Jackson Atlanta International Airport, also known as ATL, is one of the world's busiest airports, serving millions of passengers annually. The TSA PreCheck Enrollment Center at ATL is located post-security on Concourse A, between Gates A19 and A21. This location is for ticketed and connecting passengers only and is open from Monday to Friday, 8:30 a.m. to 12:30 p.m. and 1:30 p.m. to 4:30 p.m. Walk-in appointments are available, but it is recommended to pre-enrol online first to speed up the process.
TSA PreCheck is an expedited screening program that allows travellers to keep their shoes, belts, and jackets on and leave their liquids and laptops in their bags when going through security checkpoints. The program uses unpredictable security measures, and no individual is guaranteed expedited screening. However, about 99% of TSA PreCheck passengers wait less than 10 minutes.
To enrol in TSA PreCheck, you must complete three steps: submit an online application, visit an enrolment centre for fingerprinting, document verification, and photo capture, and pay the associated fees, which vary by provider. Children 17 and under can join an adult with TSA PreCheck when it appears on the child's boarding pass.
In addition to the TSA PreCheck Enrollment Center, ATL also offers CLEAR Plus, a biometric-based program that allows passengers to enter dedicated security checkpoint lanes. CLEAR Plus members can verify their identity using eye scans or fingerprints and access expedited lanes guided by a CLEAR Ambassador. The membership costs less than $17 per month when billed annually, with preferred pricing available for members of select airlines and discounts for military personnel, veterans, and government officials. CLEAR has recently expanded its services to the international terminal at ATL, creating a faster, more predictable, and secure journey for passengers.
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CLEAR's expansion at ATL
Hartsfield-Jackson Atlanta International Airport, popularly known as ATL, is known for being one of the world's busiest airports, serving over 100 million passengers annually. In July 2023, Clear, a technology company offering an expedited security platform, announced its move to the airport's lower level to address the significant congestion issues at the airport. This move was a well-thought-out strategy to mitigate persistent congestion issues and enhance efficiency.
The expansion of CLEAR at ATL is expected to have a significant positive impact on the airport's operations and the overall travel experience for passengers. By alleviating congestion, CLEAR will help reduce waiting times, improve efficiency, and enhance the overall flow of passengers. This will not only benefit travellers but also address the operational inefficiencies and financial strains caused by congestion, benefiting airlines and the airport's economic standing.
Additionally, CLEAR's expansion at ATL is set to create 30 new jobs, increasing the company's local workforce at the airport to over 135 positions. This growth is projected to boost the company's annual economic impact in the Atlanta metropolitan area to more than $14 million. The expansion demonstrates CLEAR's commitment to improving the travel experience for passengers, and it will be interesting to observe the long-term effects of this expansion on the airport's operations and reputation.
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Frequently asked questions
Yes, CLEAR is available at Hartsfield-Jackson Atlanta International Airport.
CLEAR is located on the lower level of the terminal. The CLEAR Plus Lane is in the International Terminal.
CLEAR helps to streamline the flow of passengers and reduce congestion at one of the world's busiest airports. It also offers a faster, more predictable, and secure journey for passengers.
CLEAR is a biometric-based program that allows passengers to enter dedicated security checkpoint lanes. Members can quickly verify their identity using biometric data, like eye scans or fingerprints.
CLEAR Plus membership costs less than $17 per month when billed annually. There are also discounts for members of Delta Air Lines, United Airlines, Alaska Airlines, and American Express, as well as for active military personnel, veterans, and government officials.
