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Chanel has partnered with The Shilla Duty Free Singapore and Changi Airport Group to launch its first Summer Club concept in the Asia Pacific region. The pop-up, located in Terminal 1, ran from 23 May to 1 July and offered a range of exclusive services, including massages, fragrance layering experiences, and hand treatments. Inspired by founder Gabrielle 'Coco' Chanel's summer vacations, the pop-up featured palm trees, arched windows, and French tiles, reminiscent of the beach clubs of Saint Tropez.
| Characteristics | Values |
|---|---|
| Chanel Outpost | First Summer outpost in the Asia Pacific region |
| Location | Changi Airport’s T1, Singapore |
| Partners | The Shilla Duty Free Singapore and Changi Airport Group |
| Dates | 23 May to 1 July |
| Theme | Summer Club, inspired by founder Gabrielle ‘Coco’ Chanel’s summer getaways |
| Decor | Palm trees, arched windows, French tiles, Chanel trolley with gift boxes |
| Activities | Photo wall, fragrance profiling, scent layering, hand massages, postcard creation |
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What You'll Learn
Chanel's first Summer Club in Asia Pacific
Chanel has launched its first Summer Club in the Asia Pacific region in partnership with The Shilla Duty Free Singapore and the Changi Airport Group. The pop-up club, located in Terminal 1 of the Singapore Changi Airport, ran from 23 May to 1 July. The Summer Club took inspiration from founder Gabrielle 'Coco' Chanel's summer getaways, featuring welcome desks surrounded by palm trees and product discovery areas resembling a summer beach club.
The entrance was decorated with a Chanel trolley filled with gift boxes, arched windows, and French tiles inspired by the beach clubs of Saint Tropez. Chanel offered a range of exclusive services at the club, including an eye contour treatment, a fragrance layering experience, and a hand massage.
In addition to these beauty experiences, travellers could also personalise their luggage with 'Un Été de Chanel' stickers, take commemorative selfies at a photo wall, and create personalised postcards to send to their loved ones. The Summer Club also offered, for the first time in travel retail, the chance to discover the Les Exclusifs de Chanel fragrance collection through the Encounter fragrance profiling experience.
The Chanel Summer Club pop-up concept highlighted Chanel's triple-axis portfolio of fragrance, makeup, and skincare, providing a unique and immersive experience for travellers passing through Changi Airport.
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Chanel's partnership with The Shilla Duty Free Singapore
Chanel has an ongoing partnership with The Shilla Duty Free in Singapore, where customers can purchase Chanel's signature fragrances, skincare, and makeup collections. Chanel's products are known for their luxury, distinction, and timeless elegance, reflecting the iconic fashions designed by Coco Chanel herself almost a century ago.
The Shilla Duty Free has also recently enhanced its digital transformation through a strategic partnership with Naver, Korea's leading portal site. This partnership, signed on September 8, 2023, will allow The Shilla Duty Free to utilize Naver's online shopping, advertising, and digital payment capabilities to provide new integrated benefits and services for its customers. For example, Naver Plus members will receive an 8% return on their purchase amount in Naver points when they shop online at The Shilla Duty Free from September 18, 2023.
Through its partnership with The Shilla Duty Free, Chanel aligns with a retailer that shares its commitment to providing customers with a sophisticated and innovative shopping experience. The Shilla Duty Free's digital transformation demonstrates its dedication to enhancing customer satisfaction and accessibility, ensuring that shoppers can conveniently indulge in Chanel's luxurious offerings.
The Shilla Duty Free's partnership with Naver underscores its commitment to staying at the forefront of the industry by leveraging digital capabilities to elevate the customer journey. By partnering with The Shilla Duty Free, Chanel aligns itself with a retailer that understands the importance of adapting to the evolving needs and expectations of today's shoppers, ensuring a seamless and enjoyable shopping experience.
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Chanel's fragrance collection
Other notable fragrances in the collection include COCO MADEMOISELLE, available as an Eau de Parfum and in sets like "The Natural Look" and "The Essentials"; N°19 Eau De Parfum; GABRIELLE CHANEL, also available as an Eau de Parfum; COCO NOIR Eau de Parfum; and COCO Eau de Parfum. The ALLURE line includes the ALLURE SENSUELLE and ALLURE Eau de Parfum.
Chanel also offers exclusive fragrances as part of its LES EXCLUSIFS line, such as SYCOMORE, GARDÉNIA, and BEIGE. Additionally, the LES EAUX DE CHANEL collection is inspired by destinations dear to Gabrielle Chanel, with fragrances that instantly transport your senses. These fragrances evoke the French Riviera, Venice, the Scottish Highlands, and the Basque Coast, each capturing the unique atmosphere of these places.
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Chanel's Summer Club experience
Chanel has launched its first Summer Club pop-up in the Asia Pacific region at Singapore Changi Airport's Terminal 1. The Summer Club is a collaboration between Chanel, The Shilla Duty Free Singapore, and the Changi Airport Group. The pop-up, inspired by founder Gabrielle 'Coco' Chanel's summer vacations, will be open from May 23 to July 1.
The Chanel Summer Club experience includes a range of exclusive services. Visitors can avail of a relaxing eye contour treatment, a fragrance layering experience, and a luxurious hand massage. The Encounter fragrance profiling experience, also on offer, allows travellers to explore the Les Exclusifs de Chanel fragrance line for the first time in travel retail. The pop-up also features welcome desks surrounded by palm trees and product discovery areas evoking a summer beach club. A Chanel trolley filled with gift boxes decorates the entrance, and the design, including arched windows and French tiles, takes inspiration from the beach clubs of Saint Tropez.
The Summer Club also offers a photo wall where visitors can take commemorative selfies and create personalised postcards to send to their loved ones. Consumers can also customise their luggage with 'Un Été de Chanel' stickers. The Chanel Summer Club pop-up showcases Chanel's fragrance, makeup, and skincare offerings.
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Chanel's pop-up shop at Changi Airport
Chanel has launched its first Summer Club pop-up shop in the Asia Pacific region, in partnership with The Shilla Duty Free Singapore and the Changi Airport Group. The pop-up shop, located at Terminal 1 in Singapore Changi Airport, ran from 23 May to 1 July. The Summer Club concept takes inspiration from founder Gabrielle 'Coco' Chanel's summer vacations, featuring welcome desks surrounded by palm trees and product discovery areas reminiscent of a summer beach club.
The pop-up shop offers a range of exclusive services, including an eye contour treatment, a fragrance layering experience, and a hand massage. Travellers can also discover the Les Exclusifs de Chanel fragrance collection through the Encounter fragrance profiling experience. The animation highlights Chanel's triple-axis portfolio of fragrance, makeup, and skincare.
In addition to these exclusive beauty experiences, travellers can also personalise their luggage with 'Un Été de Chanel' stickers, take commemorative selfies at a photo wall, and create personalised postcards to send to their loved ones. The entrance to the pop-up shop is decorated with a Chanel trolley filled with gift boxes, while arched windows and French tiles take inspiration from the beach clubs of Saint Tropez.
Chanel's Summer Club pop-up shop at Changi Airport marks the brand's first Summer Club concept in the Asia Pacific region, offering travellers a unique and immersive brand experience.
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Frequently asked questions
Yes, Chanel has a store in Terminal 1 of Changi Airport in Singapore.
The Chanel store in Changi Airport is designed as a Summer Club, inspired by founder Gabrielle 'Coco' Chanel's summer vacations. It features palm trees, arched windows, French tiles, and a Chanel trolley filled with gift boxes at the entrance.
The Summer Club offers exclusive services such as massages, guided scent layering experiences, and eye contour treatments.
Yes, there is a photo wall where travellers can take commemorative selfies and create personalised postcards to send to their loved ones. They can also personalise their luggage with 'Un Été de Chanel' stickers.
The Chanel Summer Club pop-up store was open from 23 May to 1 July. It was Chanel's first Summer Club concept launched in the Asia Pacific region.
