Roberta Aguirre
Hertz Ultimate Choice is a benefit for Hertz Gold Plus loyalty members that allows them to choose any car from a special section at select airport locations. The service is available at 60 airports in the United States and in Toronto, Canada. It is designed for members who have booked an intermediate or mid-size car or higher. The cars available to choose from depend on the member's status level with Hertz, with the best cars reserved for President's Circle members, followed by 5-Star and Gold members. Hertz Ultimate Choice is a valuable benefit for loyalty members because it allows them to choose specific vehicles that they like to rent.
| Characteristics | Values |
|---|---|
| Number of airports with Hertz Ultimate Choice | 60 in the US, 1 in Canada |
| Airport examples | Phoenix, Las Vegas, Toronto, Florida, California, Arizona |
| Eligibility | Hertz Gold Plus loyalty members |
| Booking class | Midsize/intermediate or higher |
| Benefits | Choose any car in the aisle, skip the rental counter line |
| Options | Depends on elite status: President's Circle, Five Star, Gold |
| Premium Upgrade | $25/day for President's Circle, $35/day for Five Star or Gold |
| Hertz's competitors | Avis, National |
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What You'll Learn
- Hertz Ultimate Choice is available at 60+ airports in the US and Toronto, Canada
- The service lets loyalty members choose their rental car
- Options vary depending on elite status: President's Circle, Five Star, or Gold Plus
- Hertz Ultimate Choice is Hertz Gold Plus Rewards' response to National's Emerald Aisle
- The best cars are in the President's Circle aisle, followed by 5-Star
Hertz Ultimate Choice is available at 60+ airports in the US and Toronto, Canada
Hertz Ultimate Choice is a benefit for Hertz Gold Plus loyalty members, allowing them to choose any car in the aisle at select airport locations. This benefit is available at over 60 airports in the United States and Toronto, Canada.
The specific locations offering Hertz Ultimate Choice include airports in Florida, California, Arizona, Phoenix, and Las Vegas. Additionally, the service can be found at CLT, RSW, LAS, MIA, MCO, and PHX airports.
To be eligible for Hertz Ultimate Choice, members must make a reservation with their Hertz Gold account and book a midsize or intermediate-class car or higher. The available cars will depend on the member's Hertz status, with President's Circle, Five Star, and Gold members having access to cars within their respective lot sections.
Hertz Ultimate Choice provides a valuable benefit for loyalty members, allowing them to choose specific vehicles that meet their preferences and needs. It offers a seamless experience by enabling members to skip the long lines at the rental counter and select from a range of vehicles, including full-size cars, SUVs, minivans, pickup trucks, and even convertibles.
The introduction of Hertz Ultimate Choice has added significant value to the Five Star and President's Circle status levels. President's Circle members, who rent 20 times or more in a calendar year, can take full advantage of Ultimate Choice, often accessing premium options for the price of a midsize car.
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The service lets loyalty members choose their rental car
Hertz Ultimate Choice is a service that allows Hertz Gold Plus loyalty members to choose any car from the aisle at select airport locations. This benefit is available when booking an intermediate car or higher. However, the options available to loyalty members depend on their elite status. President's Circle, Five Star, and Gold Plus members can only select cars within their designated sections.
Hertz Ultimate Choice is a valuable benefit for loyalty members because it allows them to choose specific vehicles that match their preferences. For instance, members who book a midsize car can access a range of vehicles within that category and even choose from lower-tier options.
The cars available in the Ultimate Choice aisles vary across different airport locations and are dependent on the member's status level with Hertz. Generally, the best cars are placed in the President's Circle aisle, followed by the 5-Star Aisle. Members who are not satisfied with the cars in their designated aisle can opt for a Premium Upgrade. This upgrade costs $25 per day for President's Circle members and $35 per day for Five Star or Gold members.
Hertz Ultimate Choice is available at 60 airports in the United States and in Toronto, Canada. It is a convenient service that allows loyalty members to bypass the rental counter lines and choose their desired vehicle directly from the aisle. This benefit is particularly useful for members who have earned elite status through frequent rentals or spending.
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Options vary depending on elite status: President's Circle, Five Star, or Gold Plus
Hertz Ultimate Choice is a benefit that allows Hertz Gold Plus loyalty members to choose any car in the aisle at select airport locations. However, the options vary depending on elite status: Presidents Circle, Five Star, or Gold Plus.
Hertz Gold Plus Rewards has three status tiers, with two being elite tiers: Five Star and President's Circle. Hertz Gold status is free and open to anyone 21 or older. Gold members can skip the line at many locations and proceed directly to picking up their car in the lot. Additionally, Hertz attempts to reserve nicer trims and lower-mileage vehicles for the Gold section.
The first elite status tier is Five Star. To achieve it, you must complete ten Hertz rentals or spend $2,000 on rental cars in a given calendar year. Five Star elite members are eligible for a one-class car upgrade if the rental location has cars in stock. Additionally, Five Star members can earn a 25% bonus, for a total of 1.25 points per dollar spent on rentals.
President's Circle is the highest elite status. To achieve it, you must complete 15 Hertz rentals or spend $3,000 on rental cars in a single calendar year. President's Circle members are guaranteed a one-class upgrade to a full-size vehicle. They can also earn a 50% bonus, for a total of 1.5 points per dollar spent on rentals. President's Circle status members can select premium options, as well as options on lower tiers.
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Hertz Ultimate Choice is Hertz Gold Plus Rewards' response to National's Emerald Aisle
Hertz Ultimate Choice is a benefit that allows Hertz Gold Plus Rewards loyalty members to choose any car in the aisle at select airport locations. This is available when booking an intermediate car or higher. However, the options will vary depending on the member's elite status. President's Circle, Five Star, and Gold members can only pick cars within their lot sections.
Hertz Ultimate Choice was introduced as a direct response to National Car Rentals' Emerald Aisle service, which was launched in 1988 for Emerald Club members. With over 70 Emerald Aisle locations in the US, National has more major and mid-sized airports covered than Hertz. Hertz Ultimate Choice is available at 60 airports in the United States and in Toronto, Canada.
Hertz Gold Plus Rewards is a free membership program that offers benefits such as bonus points, flexible point redemption options, and travel insurance coverage. Members can earn one Hertz point per dollar spent on base fares for rentals. Elite status members, such as Five Star and President's Circle, earn bonus points of 25% and 50%, respectively. These points can be redeemed for car rentals, with standard awards offering lower prices but restricted dates, while AnyDay awards have no blackout dates but cost twice the points.
Hertz Ultimate Choice provides members with wider car selection options, including Prestige and Adrenaline vehicles. It also offers benefits such as skipping the rental counter line and accessing special sections for Gold members, featuring nicer trims and lower-mileage vehicles. Five Star members also have access to a wider range of cars at Ultimate Choice locations. President's Circle members can further enjoy guaranteed one-class car upgrades and 50% more bonus points.
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The best cars are in the President's Circle aisle, followed by 5-Star
Hertz Ultimate Choice is a benefit for Hertz Gold Plus loyalty members, allowing them to choose any car from a specific aisle at select airport locations. The cars available in these aisles depend on the member's Hertz status level. Hertz places its best cars in the President's Circle aisle, followed by the 5-Star aisle.
President's Circle status members can select premium options, as well as options from the lower tiers. To achieve President's Circle status, renters must rent 20 or more times in a calendar year. With a mid-size reservation, President's Circle members can expect to drive something fun or big for the price of a mid-size car. Standard full-size cars are common, but members have access to a range of vehicles, including Infiniti Q50s, Volkswagen CCs, Jeep Grand Cherokees, and Chevy Impala LTZs.
Five-star status is achieved after just five rentals in a calendar year. A mid-size reservation at an Ultimate Choice location as a Five Star customer grants access to an exclusive Five Star vehicle selection.
The availability of cars in the President's Circle and 5-Star aisles also depends on the airport location and time of day. Airports in Florida, California, Arizona, Phoenix, and Las Vegas are reported to have a better selection. Additionally, morning pickups are said to have better options than afternoon ones.
If members with elite status are unhappy with the cars in their designated aisle, they can opt for a Premium Upgrade. This costs $25 per day for President's Circle members and $35 per day for Five Star or Gold members. The Premium Upgrade section includes luxury vehicles such as Mercedes Benz, Range Rovers, and high-end convertibles.
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Frequently asked questions
Hertz Ultimate Choice is a benefit that allows Hertz Gold Plus loyalty members to choose any car at select airport locations when booking an intermediate car or higher.
Hertz Ultimate Choice is available at 60 airports in the United States and in Toronto, Canada. Hertz Gold Plus Rewards members can make a reservation with their Hertz Gold account and book a midsize or higher car. They will then be directed to an aisle associated with their elite status, where they can pick any car in that section or a lower status aisle.
To be eligible for Hertz Ultimate Choice, you need to be a member of the Hertz Gold Plus Rewards program. You can book anything other than an Economy (A), Compact (B), or Manager's Special (EXAR) vehicle to be eligible for Ultimate Choice.
Hertz Ultimate Choice allows you to skip the long line at the rental counter and choose from a special section of vehicles. It also gives you access to nicer trims and lower-mileage vehicles, such as full-size cars, SUVs, minivans, pickup trucks, and convertibles.
Some airports are reported to have better Hertz Ultimate Choice options than others. Airports in Florida, California, Arizona, Phoenix, and Las Vegas are mentioned as having good options, particularly for morning pickups.
