
There are conflicting opinions on whether makeup is cheaper at the airport. Some sources claim that makeup is much cheaper at duty-free shops or onboard planes compared to high-street stores. Others argue that the prices are relatively the same, especially when travelling within the EU, where duty-free doesn't always mean tax-exempt. However, some brands like MAC, Jo Malone, and Givenchy offer exclusive deals or discounts at airports, making them more affordable than regular stores. Ultimately, prices may vary based on location, brand, and retailer, so it's essential to research and compare prices before assuming that airport makeup is a bargain.
Is makeup cheaper at the airport?
| Characteristics | Values |
|---|---|
| Cheaper than high street shops | Yes, but it depends on the brand. |
| Cheaper than online shops | Yes, but it depends on the brand. |
| Cheaper than department stores | No, prices are roughly the same. |
| Cheaper than overseas | Yes, but it depends on the product and country. |
| Discounts | Yes, but it depends on the brand and product. |
| Exclusive products | Yes. |
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What You'll Learn

MAC makeup discounts
MAC makeup products are available at various airports, including San Francisco International Airport. The discounts on MAC makeup products at airports vary, with some reporting a discount of around £1 on a £14 lipstick, while others state that the prices are similar to those on the high street.
MAC makeup products are also available at discounted prices through the brand's official website and in-store. MAC occasionally offers discounts for individuals shopping on their website or in-store, and they also provide free standard shipping for orders over $50. MAC's online exclusives include discounts of up to 50% on select products, and their M∙A∙C makeup sale event, "Goodbyes," offers discounts of up to 40% on exclusive Pro products, limited-edition items, and seasonal shades. Additionally, MAC provides discounts for makeup artists who have purchased a MAC Pro Membership and offers a 15% discount on the next purchase for members of their M∙A∙C Lover loyalty rewards program.
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VAT and duty-free
When purchasing makeup at an airport, it's essential to understand the concepts of VAT and duty-free shopping. VAT, or Value-Added Tax, is a tax levied on goods and services, and it directly impacts the final price of products. Duty-free shopping, on the other hand, refers to purchasing goods without paying certain taxes and duties, such as VAT. This can make duty-free items, including makeup, seemingly more affordable.
In the context of airports, duty-free shopping is typically associated with international travel. This means that if you're travelling within the EU, the concept of "duty-free" doesn't apply, and you may end up paying the same prices as on the high street. However, when travelling outside the EU, duty-free shopping can offer significant savings.
The availability of VAT and duty-free makeup at airports can vary depending on the retailer and the brand. Some travellers have reported finding better deals on high-end designer makeup at duty-free shops, while others suggest that certain brands, like MAC, may only offer a slight discount or no discount at all. It's recommended to do your research and compare prices before travelling.
It's worth noting that duty-free shops may offer special sets or grouped products that can provide greater savings than purchasing individual items. These sets are often exclusive to airports and can be a great way to stock up on makeup essentials or try new products. Additionally, perfumes are typically highlighted as an item with decent savings at duty-free shops.
When considering VAT and duty-free makeup at airports, it's important to be mindful of any applicable rules and regulations. For example, Brexit has changed the tax rules for travellers shopping at UK airports or bringing goods into the country. Understanding these regulations can help you make informed decisions and maximise any potential savings.
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Cheaper at airports or overseas?
Makeup prices at duty-free shops vary depending on the brand, store, and airport. Some people have found makeup to be cheaper at the airport, while others have found that it is cheaper online or at physical stores. It is recommended that you research and compare prices before purchasing.
Makeup at Duty-Free Shops
Makeup sold at duty-free shops includes brands such as MAC, Benefit, L'Oreal, Clinique, Dior, and Estee Lauder. Some people have reported savings of a few pounds per item when purchasing makeup at duty-free shops, while others have found the prices to be similar or slightly higher than regular prices. It is worth noting that duty-free shops may offer exclusive sets or box sets that can provide better value than purchasing individual items separately.
Brexit's Impact on Duty-Free Shopping
After Brexit, the rules changed regarding tax payments for shopping at airports or when bringing goods into the UK from abroad. These changes have made it possible for British holidaymakers to save money on purchases in the EU due to tax refunds. However, there may be conditions or exceptions to these tax advantages. Additionally, duty-free rules now apply only to alcohol and tobacco products and not to other items.
Comparison Between Airports and Overseas Prices
According to research, UK airports can offer better prices for certain products compared to overseas locations. For example, makeup and fragrances were found to be more affordable at World Duty Free stores in UK airports than in other countries in 2022. However, when the prices were checked again in 2023, the price differences had narrowed, but the UK still offered competitive rates for fragrances and makeup.
In conclusion, makeup prices at airports and overseas can vary, and it is challenging to determine conclusively which option is cheaper without considering specific brands, products, and locations. It is advisable to research prices and take into account any applicable tax refunds or duty-free allowances to make an informed decision.
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Online research
It is worth noting that duty-free shopping policies can vary depending on the country and region. For example, after Brexit, the rules changed for travellers from the UK, allowing them to save money on purchases in the EU due to tax refunds. However, for travellers within the EU, "duty-free" prices may not be significantly different from high street prices, as taxes and duties, including VAT, still apply.
To make the most of duty-free shopping, it is recommended to do some research beforehand. Checking prices online and comparing them with duty-free prices can help identify potential savings. Additionally, some sources suggest that certain items, such as perfumes and cosmetics, tend to have better discounts at duty-free shops or onboard the plane, while others, such as MAC products, may not have significant discounts.
While makeup can be cheaper at the airport, it is important to be cautious of potential pitfalls. Some travellers may be tempted to purchase items they do not necessarily need due to the perceived savings. Additionally, duty-free shops may offer limited options or stock, especially for popular items, which could result in missing out on certain products. Nevertheless, for travellers who are well-informed and flexible, duty-free shopping can provide an opportunity to save money on makeup and other cosmetic items.
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Brand-specific discounts
While some sources suggest that makeup prices at the airport are generally cheaper than on the high street, this is not always the case. The discount may vary depending on the brand, retailer, airport, and location.
For instance, MAC makeup products may be discounted at the airport, but the savings are often minimal, ranging from a few pounds to potentially £1 off the retail price. Similarly, Benefit cosmetics at Manchester Airport were only a few pounds cheaper per item than in regular stores.
On the other hand, certain brands like Jo Malone and MAC rarely offer discounts except at the airport. For example, a 100ml bottle of Jo Malone Wood Sage & Sea Salt, typically priced at £88, is available for £70.45 at duty-free. Additionally, exclusive sets or grouped products, such as the Givenchy Glamour On The Gold palette, are only available for purchase at airport duty-free shops, providing a unique opportunity to acquire them.
It's important to note that duty-free shopping within the EU may not offer significant savings, as prices are similar to those on the high street. However, when travelling outside the EU, duty-free shopping can provide more substantial discounts.
To maximise your savings, it's recommended to research prices before travelling and compare them with duty-free prices. Additionally, checking for exclusive sets or travel-exclusive products can make your airport shopping experience more rewarding.
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Frequently asked questions
It depends on the brand and where you are travelling. Some makeup brands, like MAC, Jo Malone, and Loreal, are discounted by only a few pounds. However, some brands, like Givenchy, offer exclusive deals at the airport. Additionally, if you are travelling outside the EU, you may be able to take advantage of duty-free prices, which can offer significant savings.
Makeup prices at the airport vary depending on the brand and retailer. It is recommended that you research prices before travelling by checking inflight shopping brochures, which are published online by airlines.
In addition to potential cost savings, buying makeup at the airport can provide access to exclusive products that are only available in duty-free shops.
One possible drawback is the limited variety of products available at the airport. Additionally, for certain brands, the discounts may not be significant, and you may be able to find better deals through online sales or vouchers.











































