Sachin Walls
LEGO has become a common sight at airports around the world, with dedicated stores in airports in Portugal, Australia, and South America. The LEGO Group has partnered with Lotte Duty Free Oceania in Melbourne Airport to create a space-themed animation, incorporating galaxy-inspired lights and sounds with interactive gaming elements. The activation showcases LEGO space-themed sets and offers shoppers exclusive rewards. Similarly, the Cheddi Jagan International Airport in Guyana features a fully dedicated LEGO store in the departure hall. However, some travelers have expressed surprise at the presence of LEGO stores in airports, questioning the practicality of purchasing large LEGO sets while traveling. Despite this, the availability of LEGO products in duty-free shops adds to the excitement and joy of travel retail, providing a memorable experience for passengers of all ages.
| Characteristics | Values |
|---|---|
| Lego availability in airports | Available in airports such as Lisbon, Melbourne, Cheddi Jagan International Airport in Guyana, and some US airports like LaGuardia Airport and LaGuardia Airport Terminal B. |
| Location in the airport | Typically located in the departure area/hall, past security or bag check. |
| Pricing | Lego sets in airports are generally more expensive than regular market prices, even with duty-free discounts. |
| Target audience | Travellers, including those seeking gifts or entertainment for children. |
| Shopping experience | Some stores offer immersive and innovative experiences, such as space-themed animations, interactive gaming elements, and exclusive rewards. |
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What You'll Learn
Lego stores in airports
While it is unclear whether Lego is duty-free in airports, Lego stores can be found in several airports. The Lego Group has been planning to launch a string of Lego stores in airports across the US. The company's first US travel shopping destination was opened at Salt Lake City International Airport. In conjunction with its retail partner, Marshall Retail Group (MRG), the Lego Group is planning to open up to 12 more Lego stores in US airports. MRG is owned by British retailer WHSmith, which has outlets in airports across the UK. Given this partnership, there is a possibility that Lego stores may open at Heathrow, Stansted, or Manchester airports.
Outside of the US, there are Lego stores in Cheddi Jagan International Airport in Guyana, and in the Colon 2000 Cruise Port, Terminal II. There are also reports of Lego stores in Hamburg, Gatwick, and Luton airports.
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Lego sets are expensive at airports
While Lego sets at airports are duty-free, they are often more expensive than regular market prices. This is despite the fact that, in the past, duty-free prices were cheaper than anywhere else due to the lack of tax. However, airports have since realised that they have a captive market and have increased prices accordingly.
For example, one person who travelled through an American airport found that the vast majority of sets in the Lego vending machine cost more than they would have back home in Canada. They did find one set that was $10 cheaper, but it was not a set they particularly wanted. In addition, the exchange rate for Canadians travelling in the States was poor, which further increased the prices.
Another factor that contributes to the high prices of Lego sets at airports is the fact that they are often located in premium locations within transportation hubs. These locations are easily accessible to upper-middle-class consumers, who may be more willing to pay a higher price for the convenience of purchasing Lego sets at the airport.
Despite the high prices, some people may still choose to purchase Lego sets at airports for various reasons. For example, some sets that are discontinued or unavailable in certain countries may still be available at airport stores. Additionally, for those who live in areas with limited shopping opportunities, buying Lego sets at the airport may be one of the few options available.
Furthermore, some people may simply enjoy the convenience of purchasing Lego sets while travelling, especially if they can have the sets delivered to baggage claim so they don't have to carry them around. Overall, while Lego sets at airports may be more expensive, there are still several factors that contribute to their appeal for some consumers.
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Lego stores in the Americas
Lego products are available in several airports across the Americas, with dedicated Lego stores in some. In the United States, there is a Lego store in the Mall of America in Bloomington, Minnesota. Dallas Fort Worth International Airport (DFW) also has a Lego store, which was opened by the travel retail operator Duty Free Americas. In South America, Cheddi Jagan International Airport (CJIA) in Guyana is home to one of the first stores fully dedicated to Lego in South America, also opened by Duty Free Americas. In addition, Lisbon Airport in Portugal has an 82 sq m Lego store that offers merchandise for both children and adults, including classic lines such as Lego City and themed collections from Harry Potter, Star Wars, Super Heroes Marvel, and Lego Technic.
Lego stores in airports typically sell a variety of Lego sets, with some stores carrying merchandise for both children and adults. These stores can be found in the departure area of the airport, past security and bag check. While Lego sets in airports may be cheaper due to duty-free pricing, it is worth noting that some airports, like Gatwick London, do not offer duty-free shopping.
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Lego stores in Europe
While there is limited information on LEGO stores in Europe specifically, it is known that LEGO stores can be found in airports across the world, including in Europe. For example, users have reported seeing LEGO stores in Gatwick, Luton, and Hamburg airports. These stores are typically located in the departure hall or the duty-free area of the airport.
In addition to airport locations, LEGO operates official stores in various countries, including the United States, the United Kingdom, and Slovenia. These stores offer a wide range of LEGO sets for all ages, from toddlers to adults, and often host special events and promotions, such as the LEGO Star Wars Day celebration.
The LEGO website provides a store locator feature, which allows customers to find the nearest LEGO store based on their current location. This tool can be useful for finding LEGO stores in Europe or in any other region.
While the availability of duty-free shopping varies by country and region, it is worth noting that LEGO sets purchased at airports tend to be more expensive than regular market prices, even with tax exemptions considered. Therefore, it may be more cost-effective to purchase LEGO sets from official stores or other retailers outside of the airport setting.
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Lego stores in Oceania
Lego sets are available at various airports, including in the US, South America, and Oceania. While some people find it impractical to buy Lego sets at airports, others enjoy the convenience of being able to shop for Lego sets while waiting for their flights. Additionally, for those who live in places where Lego sets are not available or where Lego does not deliver, airport Lego stores may be a good option to purchase sets.
In Oceania, there are official Lego stores in Australia, which can be found by visiting the Lego website and searching for the "Official LEGO® Shop AU". These stores offer a wide range of Lego sets for both children and adults, with options like the Lego F1 sets being suitable for a variety of ages and skill levels. The website also makes it easy to find gifts for various occasions, such as birthdays and holidays, with a curated selection of Lego sets.
While I cannot provide a direct link due to my limitations, you can also try searching for "Lego stores" or "Lego shops" plus the name of a specific city or region in Oceania to find more local options. For example, searching for "Lego store Sydney" or "Lego shop Melbourne" may yield additional results for Lego retailers in those specific areas.
In addition to physical stores, online shopping is also an option for purchasing Lego sets in Oceania. The official Lego website for Australia, previously mentioned, offers online shopping and delivery, making it convenient for customers to browse and purchase Lego sets from the comfort of their homes.
Furthermore, for those travelling through Oceania, there may be the option to purchase Lego sets at airport stores. While I cannot confirm the presence of Lego stores in every airport in Oceania, some airports in the region may have Lego stores or include Lego sets in their duty-free shopping areas. It is always a good idea to check with the specific airport or duty-free retailer to inquire about the availability of Lego products.
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Frequently asked questions
Yes, Lego is available for purchase at several airports, including Lisbon, Melbourne, Cheddi Jagan International Airport in Guyana, and LaGuardia Airport.
Lego stores at airports often offer a wide selection of products, including classic sets like Lego City and Lego Friends, as well as popular collections such as Harry Potter, Star Wars, and Marvel Super Heroes. Buying Lego at an airport can be a fun and memorable experience, especially with interactive gaming elements and exclusive rewards.
Lego sets are typically available at duty-free shops at airports. However, it's important to note that duty-free prices may not always be cheaper than regular market prices.
