
Istanbul Airport is one of the biggest and busiest airports in the Northern Hemisphere, and its duty-free shopping experience is described as unbelievable, with a wide range of products available. However, opinions vary on whether the prices are reasonable. Some people have described the airport as one of the most expensive in the world, with prices two to four times higher than at other airports. On the other hand, some travellers have found the prices to be reasonable, with one person commenting that a fridge magnet costing 5 euros is not too bad.
| Characteristics | Values |
|---|---|
| Shopping experience | Positive reviews praise the "unbelievable shopping experience" and "best duty-free shopping" with a wide range of products available. |
| Pricing | Negative reviews describe the prices as "exorbitant", "overpriced", and "ridiculous", with some specific items marked up significantly compared to their standard prices. |
| Product range | The duty-free shops offer a variety of items, including souvenirs, designer goods, alcohol, traditional Turkish products, and food and beverages. |
| Store locations | The duty-free area includes the Old Bazaar and Luxury Square, with 22 boutiques and pop-up stores. |
| Store availability | The stores are open 24/7. |
| Pre-ordering | Some sources mention pre-ordering services, allowing customers to pre-select goods before their trip. |
| Purchase limits | There is a limit of 5 similar items per boarding pass for duty-free purchases. |
| Payment | Reviews suggest that duty-free shops accept credit cards and offer tax refunds. |
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What You'll Learn
- Istanbul Duty Free offers a wide range of products, from traditional Turkish goods to luxury items
- Prices are reportedly high and overpriced, with some items marked up by two to four times
- The airport's aesthetics and architecture have received mixed reviews, with some calling it a concrete monster
- The shopping experience is enhanced by innovative concepts, including pre-ordering and a variety of pop-up stores
- Customer service at the duty-free shops has been described as rude and disrespectful towards tourists

Istanbul Duty Free offers a wide range of products, from traditional Turkish goods to luxury items
Istanbul Duty Free offers a diverse range of products, catering to travellers seeking traditional Turkish goods, luxury items, and everything in between. The airport's duty-free shops aim to provide a world-class shopping experience, and they achieve this through their innovative concepts and partnerships with renowned brands.
The Old Bazaar, a market-style area, showcases the essence of Turkey with its selection of traditional products. Here, you can find carpets, textiles, sweets, delights, and other Turkish specialties. This concept, reminiscent of the country's famous bazaars, offers a unique cultural experience for travellers.
For those seeking luxury, Istanbul Duty Free delivers with the Luxury Square. This area, reminiscent of sophisticated department stores, boasts 22 boutiques offering a range of high-end products. From designer handbags and deluxe sunglasses to exquisite watches, furs, and even diamonds, Luxury Square caters to those with a taste for the finer things.
In addition to these unique shopping areas, Istanbul Duty Free also features well-known brands such as Sunglass Hut, offering trendy sunglasses; Swatch, the renowned Swiss watchmaker; and SuperStep, for shoes and textiles. The airport also houses popular brands like Skechers, ensuring travellers can find a diverse range of products to suit their needs.
Istanbul Duty Free provides a convenient opportunity for travellers to purchase last-minute souvenirs, gifts, or even treats for themselves. From coffee and chocolate to designer items, there is something for everyone. The shops are open 24/7, ensuring accessibility for passengers arriving at all hours. While some travellers have noted that prices can be high, the variety and convenience of duty-free shopping at Istanbul Airport make it a popular choice for many.
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Prices are reportedly high and overpriced, with some items marked up by two to four times
While Istanbul Airport offers a wide range of duty-free shopping options, prices are reportedly high and overpriced. Some travellers have expressed disappointment with the pricing, noting that certain items are marked up by two to four times compared to prices at other airports or outside of the airport.
For example, a bottle of standard Glenlivet 12-year-old whisky, typically costing around $50 in the US, was priced at approximately $80 at the airport. Similarly, a 750ml bottle of Raki purchased as a gift was noted to be challenging to transport during transit.
The food and beverage options at the airport are also considered overpriced. A doner kebab meal was priced at nearly $50, and a Whopper meal cost 23 euros. Even simple items like a cookie pack or a macaron were priced at 3.50 euros and 5 euros, respectively.
The high prices at Istanbul Airport's duty-free shops may be a result of various factors, including rent charged to shop owners, which can impact the pricing of goods and services offered to travellers. Despite the convenience of last-minute shopping, the markups on certain items may deter some travellers from making purchases.
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The airport's aesthetics and architecture have received mixed reviews, with some calling it a concrete monster
The Istanbul International Airport (IST) is one of the world's biggest terminals, and its design showcases a blend of oriental and European building traditions, echoing Istanbul's architectural history. The airport's design includes vaulted roofs with circular openings, which provide travellers with a sense of relaxation and safety. The architects responsible for the project, Grimshaw, Haptic & Nordic, aimed to enhance the passenger experience by incorporating a strong impression of directionality from airside to landside through intuitive wayfinding.
However, the airport's aesthetics and architecture have received mixed reviews. Some have criticised it as a "concrete monster", difficult to navigate with poor wayfinding. One user on Reddit commented on the airport's architecture, stating that it is "not very pretty aesthetically" and "a bit pretentious". Another user expressed their dislike for the airport on several bases, including political, aesthetic, economic, and environmental reasons. They also mentioned the high cost of food at the airport, comparable to prices at Zurich Airport.
The airport's scale has also been a point of contention, with one reviewer noting that the "unnecessarily big" size of the airport made it challenging to navigate, requiring a 20-30 minute taxi ride to reach their gate. The reviewer also criticised the choice of location, noting that it destroyed important natural resources and ecosystems in the region.
Despite the criticisms, others have praised the airport's design. One reviewer on TripAdvisor described the airport as "very big and beautiful", and the duty-free shops as "big" with a wide variety of items available. The airport has also been recognised for its environmentally friendly design, with one user commending the relocation of noise and air pollution to a remote area, away from the seaside frequented by locals.
Overall, while the Istanbul International Airport has received mixed reviews for its aesthetics and architecture, it is undeniable that it has made an impact as one of the world's largest terminals, incorporating innovative design elements and functionality.
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The shopping experience is enhanced by innovative concepts, including pre-ordering and a variety of pop-up stores
Istanbul Airport's duty-free shopping experience is enhanced by innovative concepts, including pre-ordering and a variety of pop-up stores. The airport aims to provide a world-class shopping experience to its customers by offering a range of fashionable and premium products.
The duty-free area, known as Luxury Square, is located in the international terminal near the D7 gate after passport security control. It boasts 22 boutiques with a wide range of products, including deluxe sunglasses, exquisite watches, furs, and diamonds. The Old Bazaar, a market-designed area, offers traditional Turkish products such as carpets, textiles, sweets, and delights.
The pre-ordering service allows customers to pre-select goods and receive exclusive discounts. This service is currently available at Vilnius International Airport, where customers can purchase up to five similar items per boarding pass. Istanbul Airport also offers a variety of pop-up stores, featuring monobrand boutiques and multi-brand shops, creating a dynamic and engaging shopping environment.
The duty-free shopping experience at Istanbul Airport is designed to be convenient and efficient, with stores and pop-ups working 24/7 to meet the needs of daily passengers. The partnership between IGA, TRBusiness, Unifree Duty-Free/Gebr, Heinemann, and TAV Holdings has resulted in a unique shopping concept that combines Turkish aesthetics with luxury concepts inspired by London and Paris fashion industries.
While some travellers have praised the beauty of the airport and the convenience of last-minute shopping, others have criticised the prices as exorbitant and overpriced, with some items marked up significantly higher than prices in other countries. Despite this, Istanbul Airport's duty-free shopping continues to be a popular choice for travellers looking for a wide range of luxury and traditional Turkish products.
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Customer service at the duty-free shops has been described as rude and disrespectful towards tourists
While Istanbul Airport's duty-free shops offer a wide range of luxury products, from perfumes and cosmetics to alcohol, tobacco, and local specialities like carpets, textiles, and Turkish delights, customer service has been a concern for some travellers. Several reviews on TripAdvisor describe the staff in the duty-free shops as rude and disrespectful towards tourists.
One reviewer mentions that the staff were unfriendly and seemed to dislike tourists, talking to them disrespectfully. Another reviewer encountered staff who were chatting with each other and seemed more interested in earning commissions than providing helpful service. This reviewer also experienced an issue at the till, where they were accused of not paying by another staff member who did not apologise even after the mistake was pointed out.
In addition to issues with customer service, some travellers have noted that prices in the duty-free shops are higher than expected, with items like alcohol being marked up significantly compared to prices in the United States. However, it's important to note that duty-free shopping allows purchasers to avoid import taxes, which can result in savings for certain items.
Istanbul Airport's duty-free shopping aims to provide an innovative and luxurious experience. The airport's website highlights the variety of brands available, including well-known names in fashion, sunglasses, watches, and casual wear. The shopping area, known as Luxury Square, is designed to impress, combining the aesthetics of the Turkish domestic market with luxury concepts inspired by London and Paris.
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Frequently asked questions
No, Istanbul Airport duty-free is not considered cheap. In fact, it is often referred to as one of the most expensive airports in the world. Prices are said to be "exorbitant" and "overpriced".
Istanbul Airport duty-free offers a wide range of products, including designer handbags, watches, sunglasses, jewellery, gifts, chocolates, perfumes, alcohol, and traditional Turkish products such as carpets, textiles, and sweets.
The duty-free area, known as Luxury Square, is located in the international terminal near the D7 gate after passport security control. It offers a unique shopping experience with boutiques, pop-up stores, and multi-brand shops.












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