
Airport retail space is expensive, so companies have to pay the airport a lot of money for rent. Airports are often remote, so there is more cost in both shipping stock to them and storing excess stock once it arrives. This extra cost is passed on to customers. It's also a captive market, so customers are willing to pay higher prices, because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time/place.
Characteristics | Values |
---|---|
Captive market | Customers are willing to pay higher prices because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time/place |
Rent | Companies have to pay the airport a lot of money for rent, which is often a percentage of gross or net profits |
Shipping and storage | Airports are often remote, so there is more cost in shipping stock to them and storing the excess once it arrives |
Security | All employees, suppliers and deliveries have to go through security |
Competition | There is a lot of competition for limited spaces |
What You'll Learn
- Captive market theory: there is no competition, so customers are willing to pay higher prices
- Rent: airport retail space is expensive, so companies charge more to cover costs
- Shipping: airports are often remote, so it costs more to ship stock to them
- Security: suppliers and deliveries have to go through security, which is inconvenient and costly
- Staff: it's difficult for employees to travel to and park at airports, so wages are higher
Captive market theory: there is no competition, so customers are willing to pay higher prices
The captive market theory is often used to explain why things are so expensive at airports. In this case, there is no competition, so customers are willing to pay higher prices. This is because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time or place.
Airport retail space is expensive, so companies have to pay the airport a lot of money for rent. Airports are often also a bit remote, so there's more cost in both shipping stock to them and storing excess stock once it arrives. These extra costs are passed on to the customer through higher prices.
It's also expensive to run an airport business. You have to lease the space from the airport owner, and there is a lot of competition for limited spaces. It's inconvenient for employees to travel and park there, they have to have some sort of security screening, and all your suppliers and deliveries have to go through security.
Some vendors have a set fee or rate that applies to all customers, and the airport will often take a percentage of gross or net profits. However, prices are often raised every year, and sometimes even every three months. For example, a bottle of water is 200% more expensive in airports, and security bars you from bringing liquids through the gates.
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Rent: airport retail space is expensive, so companies charge more to cover costs
Airport retail space is expensive, so companies have to pay the airport a lot of money for rent. Airports are often a little remote, so there is an additional cost in shipping stock to them and storing excess stock once it arrives. Companies pass these extra costs on to customers through higher prices.
The average agreement is for the airport to take a percentage of the company's gross or net profits, rather than an upfront specific amount. This means that companies have to charge more to cover the cost of rent.
Airports are also captive markets, where customers are willing to pay higher prices because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time or place. This means that companies can get away with charging more.
The captive market theory also applies to motorway service stations, where food and petrol are more expensive for the same reason.
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Shipping: airports are often remote, so it costs more to ship stock to them
Airports are often located in remote areas, which means that it costs more to ship stock to them. This is because there is more distance to cover, and therefore more fuel is needed to transport the goods. In addition, there may be fewer transport links to remote areas, which can also increase shipping costs. This extra cost is then passed on to the customer through higher prices.
There are several other reasons why things are more expensive at airports. Firstly, airport retail space is expensive, so companies have to pay the airport a lot of money for rent. This cost is often passed on to the customer through higher prices.
Secondly, there is a lot of competition for limited retail spaces at airports, which drives up the cost of renting a space. This is because airports are a captive market, meaning that customers are often willing to pay higher prices as there are no other options available.
Finally, it is inconvenient and expensive for employees to travel to and park at the airport, and all suppliers and deliveries have to go through security, which adds to the cost of doing business at an airport. These extra costs are then reflected in the prices charged to customers.
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Security: suppliers and deliveries have to go through security, which is inconvenient and costly
The high prices of goods at airports are due to a number of factors. Firstly, airport retail space is expensive, so companies have to pay the airport a lot of money for rent. Airports are often remote, so there is a higher cost in shipping stock to them and storing the excess. This extra cost is then passed on to the customer.
Another factor is the captive market theory. Customers at an airport have no choice but to buy food at the airport, for example, as they cannot simply go elsewhere. This means that vendors can charge higher prices, as customers are willing to pay more when there is no cheaper competitor in the same time and place.
One source also points out that it is expensive to run an airport business. There is a lot of competition for limited spaces, and there are extra costs involved in security screening for employees, suppliers and deliveries.
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Staff: it's difficult for employees to travel to and park at airports, so wages are higher
Things are more expensive at airports because it is a captive market. Customers are willing to pay higher prices because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time/place. Airport retail space is also expensive, so companies have to pay the airport a lot of money for rent. Airports are often remote so there's more cost in both shipping stock to them and in storing the excess once it arrives.
Staff wages are higher because it is difficult for employees to travel to and park at airports. This means that airports have to pay more to attract employees. Research has shown that low wages for airport service workers increase turnover, worsen service quality, and impose higher costs on taxpayers. Higher wages result in lower turnover and improved worker performance.
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Frequently asked questions
There are a few reasons for this. Firstly, airport retail space is expensive, so companies have to pay the airport a lot of money for rent. Airports are often remote, so there's more cost in both shipping stock to them and storing excess stock once it arrives. Secondly, it's a captive market. If you're hungry at an airport, you can't just go outside and buy something to eat – you have to buy the food at the airport. Customers are willing to pay higher prices because the price difference is not enough that it is worthwhile to make the effort of buying from a cheaper competitor in another time/place. Thirdly, it's expensive to run an airport business. You have to lease the space from the airport owner, and there is a lot of competition for limited spaces. It's inconvenient for employees to travel and park there, they have to have some sort of security screening, and all your suppliers and deliveries have to go through security.
Yes, duty-free shops tend to have some things cheaper, but you have to be travelling internationally. Portland, Oregon prohibits airport vendors from charging more money than they would at their out-of-airport locations.
Food and water are often overpriced at airports. A bottle of water is 200% more expensive in airports, according to the Los Angeles Times.
Companies often have a set price raise every year. One person on Reddit said they used to be told by corporate to raise prices every three months. They would print their 25 best-selling items and raise each one by at least 10 cents.
Yes, one way is to bring your own empty water bottle and fill it up once you're through security. You can also buy a collapsible water bottle to save space in your carry-on.