Lois Larson
Dubai's viral Fix Chocolate has become a sensation, with chocolate enthusiasts flying to the UAE to get their hands on a bar. The chocolate bars are famous for their pistachio-knafeh filling, and the limited availability adds to the hype—they are made fresh daily and sold exclusively on Deliveroo in two batches, both of which sell out in minutes. Due to popular demand, Fix Chocolate has announced pop-up stores at Dubai International Airport, allowing travellers to purchase the sought-after treat. However, some have expressed concerns about scams and unauthorised resellers, as similar products labelled as Dubai's Famous Chocolate have emerged in convenience stores and online.
| Characteristics | Values |
|---|---|
| Name of Chocolate | FIX Dubai Chocolate |
| Availability at Dubai Airport | Available at Dubai Duty Free |
| Availability outside the airport | Only available on Deliveroo |
| Authorized resale sites | None |
| Purchase options | In-person at pop-ups or through Deliveroo |
| Pop-up location | Terminal 3 departures |
| Pop-up dates | Ended in April, returning on May 15 |
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What You'll Learn
Fix Dubai Chocolate is available at Dubai Duty Free
Fix Dubai Chocolate, the viral pistachio-knafeh treat, is now available at Dubai Duty Free. The famous chocolate has gained a lot of attention, with people flying to the UAE just to get their hands on a bar. The chocolate has become so popular that chocolate companies around the world have been rushing to recreate its unique flavour.
Fix Chocolate is known for its freshness, with bars being made daily and released on Deliveroo in two slots, 2pm and 5pm, both of which sell out in minutes. Due to its immense popularity, Fix Chocolate has hosted pop-up stores across Dubai, including at Dubai Duty Free, allowing travellers to purchase the viral chocolate as a souvenir before leaving the country.
The first pop-up store at Dubai International Airport was located at Terminal 3 departures and ended in April. However, due to popular demand, Fix Chocolate announced the pop-up's return from 15 May, with a few surprises for customers. The brand's signature flavours, including "Can't Get Knafeh", "Pick Up a Pretzel", and "Mind Your O", will be available at the pop-up store.
While there are many unauthorised resale sites and dupes of Fix Chocolate in convenience stores and online, the company has stated that the only authorised places to purchase the original product are Deliveroo and Dubai Duty Free. So, if you're travelling through Dubai International Airport and want to get your hands on the famous Fix Dubai Chocolate, be sure to visit the pop-up store at Terminal 3 departures during its open period.
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It can be hard to get hold of
While you can find bars labelled as "Dubai's Famous Chocolate" in convenience stores across the UAE and similar products in Istanbul, the UK, and online stores like Amazon, Fix Chocolate has stated that there are no authorised resale sites. The company has emphasised that the only places to buy the original product are from Deliveroo and Dubai Duty Free.
The limited availability of Fix Chocolate has only added to its hype, with people flying to the UAE specifically to purchase the chocolate bars. Chocolate companies around the world have also been attempting to recreate Fix Chocolate's signature pistachio-knafeh filling.
As a result of the high demand for the product and its limited availability, it can be challenging to purchase Fix Chocolate, and those seeking to buy the chocolate bars may need to act quickly or resort to alternative options.
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It's made fresh daily and sells out fast
Dubai's famous Fix Chocolate is made fresh daily and is known to sell out fast. The chocolate bars have become so popular that chocolate companies worldwide are trying to recreate its signature pistachio-knafeh filling. Fix Chocolate is only released on Deliveroo in two slots, 2 pm and 5 pm, and both these slots sell out in minutes. The brand has occasionally hosted pop-up stores across the city, including at Dubai Duty-Free, allowing travellers to buy the viral chocolate as a souvenir. The first pop-up store at Terminal 3 Departures ended in April, but due to popular demand, it was brought back from 15 May.
Fix Chocolate has gained a lot of hype, with people even flying to the UAE just to get their hands on a bar. The only authorised places to buy the original product are Deliveroo and Dubai Duty-Free. While you can find similar products in convenience stores across the UAE and even in Istanbul, the UK, and online, Fix has stated that there are no authorised resale sites. So, if you want to be sure you're getting the real deal, it's best to stick to the official sources.
The chocolate is not available for sale outside of Deliveroo within a specific time window, and they cannot deliver it inside the airport. However, some creative travellers on Reddit have suggested taking a Deliveroo driver with you on your trip to get around this issue.
So, if you're passing through Dubai Airport and want to try the famous Fix Chocolate, keep an eye out for their pop-up stores. With their fresh, daily-made chocolate selling out fast, you'll have to be quick!
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Fix Chocolate has pop-up stores across the city
FIX Chocolate, the viral, gooey kanafeh-filled chocolate bar from Dubai, has pop-up stores across the city. The chocolate is unique and hard to get your hands on, as FIX only releases two batches per day online, which usually sell out quickly. The chocolate is so popular that tourists are flying to Dubai just to taste it. FIX Chocolate has pop-up stores in Dubai International Airport, Terminal 3, Concourse B East, directly across from Cartier. The pop-up store in the airport is bright and whimsical, with an eye-catching design.
FIX Chocolate also has a physical store in Dubai Valley 77, Jumeirah 2, open daily from 10 am to midnight. The chocolate is also available at the Turkish sweet shop and cafe, Kadayifzade.ae, with various locations in Dubai. Additionally, FIX Chocolate has launched new flavours available at specific locations. For example, the "Time to Mango" flavour was launched at the Mall of the Emirates, and the "Catch me if Pecan" flavour was announced on January 24.
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There are many imitations
Dubai's viral Fix Chocolate has become so popular that several imitations have emerged, not just in Dubai but worldwide. Many convenience stores in the UAE sell chocolate bars labelled as "Dubai's Famous Chocolate". Similar products have been spotted in Istanbul, the UK, and online stores like Amazon. Fix Chocolate has clarified that there are no authorised resale sites, and the only places to buy the authentic product are Deliveroo and Dubai Duty Free.
The challenge of obtaining Fix Chocolate has contributed to its allure. Freshly made each day, the chocolate bars are released on Deliveroo in two batches at 2 pm and 5 pm, both of which sell out in minutes. Fix Chocolate has occasionally hosted pop-up stores across Dubai, including at Dubai Duty Free, allowing travellers to purchase the coveted treat as a souvenir before departing the city.
The unique pistachio-knafeh filling in Fix Chocolate has sparked a global frenzy, with chocolate companies rushing to replicate its distinctive flavour. This has resulted in numerous imitations flooding the market, both locally and internationally. While Fix Chocolate acknowledges the existence of these duplicates, they emphasize that their product is exclusively available through Deliveroo and Dubai Duty Free.
The high demand for Fix Chocolate has led to a thriving market for imitations. Travellers eager to sample the renowned chocolate may unintentionally purchase these duplicates, believing they are acquiring the authentic Fix Chocolate experience. However, it is important to remember that the genuine product is only available through the specified channels.
As the popularity of Fix Chocolate continues to soar, it is likely that more imitations will surface, aiming to capitalise on the chocolate's fame and unique flavour profile. Chocolate connoisseurs and enthusiasts alike should remain vigilant and informed to ensure they savour the authentic Fix Chocolate experience that has captivated taste buds worldwide.
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Frequently asked questions
Fix Chocolate is available at Dubai Duty Free. The first pop-up store was located at Terminal 3 departures, but due to popular demand, it will be back from 15 May.
Fix Chocolate is not available for sale outside Deliveroo, within a certain time window, and they wouldn't be able to deliver it inside the airport. However, similar products have been spotted in Istanbul, the UK, and online stores like Amazon.
No, the only place you can buy the original Fix Chocolate product is from Deliveroo and now, Dubai Duty Free.
