Ruth Haines
Abu Dhabi Airport features a duty-free shop called 'Pure Gold' where travellers can purchase gold jewellery. The shop has been accused of scamming customers by charging them more than the market rate for gold per gram and refusing refunds. While the selection of gold jewellery at the airport is limited, the prices are fixed and cannot be bargained for.
| Characteristics | Values |
|---|---|
| Gold availability | Yes |
| Gold shops | Pure Gold Jewellers |
| Gold quality | Purest gold in the Middle East |
| Price | Fixed |
| Discounts | Available for bulk purchases |
| Location | Zayed International Airport, Abu Dhabi |
| Contact | 056-997 1217, [email protected] |
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What You'll Learn
Pure Gold Jewellers at Abu Dhabi Airport
Pure Gold Jewellers is a shop located in Terminal 1 of Zayed International Airport in Abu Dhabi. The jeweller offers a wide variety of exclusive jewellery brands, crafted from gold, diamonds, pearls, and other precious and semi-precious stones. Their jewellery is designed to appeal to a diverse range of customers from all over the world.
While the shop offers an attractive selection of gold items, there have been several reports of customers feeling defrauded by the shopkeepers at Pure Gold. Many customers have complained about being overcharged for their purchases. In one instance, a customer paid 17000 AED for 40 grams of 22-carat gold, believing they were paying 65 USD per gram, only to realise later that they were charged more for making charges. Another customer reported a similar experience, where they were quoted a gold rate per gram that differed from the final invoice, resulting in a much higher total amount.
The customers who felt cheated by Pure Gold Jewellers have expressed their dissatisfaction and frustration with the shop's refund process. The shop reportedly directed customers to email their company for refunds, knowing that most customers would not return to the airport just for a refund. Some customers have urged others to unite and expose the shop's alleged malpractice, demanding that the authorities investigate and take action to prevent further travellers from being duped.
If you plan to purchase gold from Pure Gold Jewellers at Abu Dhabi Airport, it is advisable to exercise caution and thoroughly verify the prices and making charges before finalising your purchase to avoid any unpleasant experiences.
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Gold prices at Abu Dhabi Airport
Gold is available for purchase at Abu Dhabi International Airport, with some travellers taking advantage of layovers to shop for gold. The airport features a duty-free Pure Gold shop in Terminal 1, Upper Level Unit 1.
However, several customers have reported negative experiences with the Pure Gold shop, alleging that they were scammed or defrauded. Customers have claimed that they were overcharged for their purchases or received less gold than they paid for.
Gold prices in Abu Dhabi tend to change daily and are affected by various factors, including international currency fluctuations, gold-related news, and supply and demand. The gold rate is typically given in AED (United Arab Emirates Dirham) per gram, and the purity of the gold also affects the price, with 24-karat gold being more expensive than lower karat options.
On April 8, 2025, the 22-carat gold rate per gram was AED 335.00, while the 24-carat gold rate per gram was AED 361.75. On April 2, 2025, the highest market price for a gram of 22-carat gold was AED 349.25, and for 24-carat gold, it was AED 377.25. As of June 11, 2025, the live gold rate for 24K gold in Abu Dhabi is AED 4036 per 10 grams, which equates to AED 403.6 per gram.
It is essential to be cautious when purchasing gold, especially in airport duty-free shops, and to be aware of the current market rates and gold prices to avoid being overcharged. Checking the purity and scale of purity markings on gold products can help ensure you are getting genuine and reliably marked gold.
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Gold quality at Abu Dhabi Airport
Abu Dhabi Airport has a duty-free gold shop called "Pure Gold" located in Zayed International Airport. The shop offers a range of gold items, including bangles and bracelets, which are popular purchases among travellers.
While the gold quality at Abu Dhabi Airport's duty-free shop is not explicitly mentioned, it is known that the gold prices are fixed and cannot be bargained for, unlike in the local souks. The price of gold in the airport's duty-free shops is generally consistent throughout the United Arab Emirates (UAE) on any given day.
However, there have been several reports of customers feeling defrauded by the "Pure Gold" shop at Zayed International Airport in Abu Dhabi. Some customers have claimed that they were overcharged for their purchases, with prices not matching the expected rates per gram of gold. These customers have shared their negative experiences on online platforms, expressing feelings of being cheated and taken advantage of by the shop's salespeople.
It is important for customers to be vigilant and well-informed when purchasing gold or any other valuable items, especially in duty-free shops at airports. Checking reviews, understanding pricing, and being cautious during conversations about rates and making prices can help prevent unpleasant experiences and financial losses.
To ensure the best gold quality and a satisfactory purchasing experience, it is advisable to research reputable gold shops and jewellers in Abu Dhabi and the UAE, where you can find some of the purest gold in the Middle East.
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Gold refunds at Abu Dhabi Airport
Some customers have reported successfully obtaining a refund from Pure Gold after persistent emails and shipping the gold back, but they incurred significant losses due to shipping and insurance costs. Pure Gold has been known to offer a partial refund of around 15%, and customers have to bear the cost of shipping and insurance, which can result in a net loss even after the refund.
To initiate a refund process with Pure Gold, it is necessary to contact them via email at [email protected]. However, it is unclear if this will result in a full refund, and there is a risk of losing additional money on shipping and insurance.
It is important to note that the issues with refunds seem to be specific to the "Pure Gold" shop at Abu Dhabi Airport, and there are no widespread reports of refund issues with other gold shops at the airport. The airport is known for its competitive prices, lower taxation, and VAT refund system, making it a popular destination for gold buyers.
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Gold scams at Abu Dhabi Airport
Yes, gold can be purchased at Abu Dhabi Airport, and it is purported to be some of the best and purest gold in the Middle East. However, there are several reports of gold scams at the airport, specifically at a store called Pure Gold. Multiple customers have reported being overcharged and misled about the price per gram of gold, resulting in them paying almost double the actual value of the gold. When customers have attempted to seek refunds, Pure Gold has refused to help in-store and instead directed them to email the company, knowing that most customers would not return for a refund.
This scam has caused significant financial loss and inconvenience to travellers, with some feeling that the honesty and transparency of Abu Dhabi Airport have been called into question. It is important for travellers to be aware of this scam and to exercise caution when purchasing gold at the airport, particularly from the Pure Gold store. It is recommended to check reviews and be clear about the pricing and weight of gold before purchasing to avoid being scammed.
To avoid being a victim of gold scams at Abu Dhabi Airport, it is advisable to be vigilant and follow these guidelines:
- Research gold prices before arriving at the airport to have a clear understanding of the market rate.
- Check reviews of gold shops at the airport, such as Pure Gold, to identify any red flags or negative experiences reported by other customers.
- Pay close attention to the weight and pricing of the gold items you intend to purchase. Clarify all charges, including making charges, to avoid unexpected additional costs.
- Insist on a detailed invoice that specifies the weight and rate per gram of gold and calculates the total amount in the currency you are paying in.
- Compare prices with other gold shops outside the airport to ensure you are getting a fair deal.
- Bargaining is possible when shopping outside the airport, so you may find better deals elsewhere.
- Immediately verify the weight and value of the gold you have purchased before leaving the shop to ensure you received the correct amount.
- In case of any issues or discrepancies, address them with the shop immediately and refuse to leave until a satisfactory resolution is reached.
By following these guidelines, travellers can reduce the risk of being scammed when purchasing gold at Abu Dhabi Airport and ensure a safer and more pleasant shopping experience.
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Frequently asked questions
Yes, you can buy gold at Abu Dhabi Airport. There is a shop called "Pure Gold" located in Zayed International Airport.
The prices of gold items at the airport are fixed and may not be cheaper compared to other gold shops outside the airport.
Yes, but the process is difficult. Pure Gold has a selective refund process that requires customer service email confirmation.
